Pay Only for Qualified Traffic
Hire PPC Experts
Hiring PPC experts, that is pay-per-click marketers, or paid advertising experts as most people call it, is a potent way to direct qualified traffic to your products and services listed on your website. This just means less of your paid marketing budget going into waste. The natural question that arises here is “What is qualified traffic?”.
Qualified traffic refers to those website visitors who are already aware of your brand and its offerings. This entails an assumption that they are most likely to convert into potential customers. They necessarily fit into your business’s target audience demographic, and hence are deemed to be a more valuable part of the website traffic coming your way.
Since they convert and possibly become a long-term clientele, the return on investment (ROI) for their clicks and impressions is considerably higher. Search engine marketing is a form of digital marketing through which you can make your business visible online and develop a loyal audience and potential client base. Well, website traffic is an umbrella term used for a combination of roughly six kinds of traffic- qualified (or paid) traffic, organic traffic, direct traffic, referral traffic, social traffic, and email traffic. Paid traffic further generates both qualified and unqualified leads or traffic. Hiring PPC experts who are well trained and up to date with industry standards and best practices, along with a significant amount of experience under their wing, confirms that your paid traffic also generates higher conversion rates, instead of simply a high click-through rate (CTR). This is significant as it reduces your cost per conversion or CPC. The importance of hiring PPC experts who specialize in specific search engines is invaluable here because unlike organic traffic generated by conventional methods of content creation, PPC marketing involves a sizeable budget allocation for your small business depending on the pricing strategy of the particular search engine results page (SERP). Read more...
“Nobody counts the number of ads you run; they just remember the impression you make.”
-William Bernbach, Co-founder, Doyle Dane Bernbach, (Presently, DDB Worldwide Communications Group LLC)
“Nobody counts the number of ads you run; they just remember the impression you make.”
-William Bernbach, Co-founder, Doyle Dane Bernbach, (Presently, DDB Worldwide Communications Group LLC)
Reduce Your Cost Per Click
Outsource PPC Services.
The goal of PPC marketing is not just generating traffic, but as discussed already, producing potential high converting leads effectively and efficiently. Efficiency, in this regard, depends on both timing and cost. So, for instance, if your brand needs a cost-effective and quick re-campaigning strategy by retargeting the same keywords that you have already bid on, hiring PPC specialists should be your go-to digital marketing solution. . Since PPC marketing allows you to reach your targeted demographic instantly, it can help you to gain more online visibility at crucial times of the customer journey. For example, when keywords like “buy toothpaste with salt” or “toothpaste under $4” are searched, it implies a customer that is closer to convert than when search keyword like “toothpaste recommended by dentists” is used. The latter may be assumed to mean a member of the audience is still at the research stage of the journey. Hiring PPC experts from Remote Resource™ assures keeping a keen eye on the customer journey by providing your business with these key services: Read more...
Strategy and planning-
Just like every other marketing campaign, targeted PPC ads are based on the cornerstones of efficient strategy and effective planning. Hiring PPC specialists ensures that you benefit from the best paid marketing and advertising campaigns to enhance your returns on investment (ROI).
Search ads
These are the ads that pop up on the top of the search engine results page (SERP), above the organic results for a searched keyword. Being the most common form of PPC ad marketing, it is extremely important as well as difficult for businesses to secure these positions and ranks. Our PPC experts in India help them with just that.
Local Services Ads
Offered by Google, LSA is a great platform for your small and local business to advertise your service and product offerings to the local community who are searching for them. By optimizing a combination of high CPC and long-tail keywords within your content, both paid and organic, you benefit from targeted visibility.
Display ads
This is the second most popular method, after search ads, to advertise your brand offerings to audiences. Be it on websites, social media accounts or search engines, display ads are a great way of marketing product and service information along with, you guessed it, images. Google Display Network (GDN) is one way to buy display ads.
Google Shopping ads
Slightly different from both search and display ads, Google Shopping ads are a great resource to exploit if your business deals products instead of services. Like display ads, they provide real estate for image promotions, but unlike search ads, they can’t be targeted for keywords. Our PPC experts in India can help you navigate the intricacies.
Gmail ads
Also known as Gmail Sponsored ads, Gmail Sponsored Promotions, and Gmail Sponsored Promotion Ads, this is a convenient method of advertising, by directly delivering relevant information about your offerings to your potential clients' mail inboxes. Since they appear at the top in the Socials or Promotions tab of Gmail, it is sure to grab the attention of your audience.
Discovery campaigns
Google's machine learning algorithm can sense when users are ready to ‘discover’ new information. You can use this to your advantage. By rolling out visually engaging, personalized marketing content in Google's feeds on the YouTube app, the Google app, and the Gmail app, you can drastically scale your conversion rates.
Instream ads
Classified as pre-roll ads, mid-roll ads, and post-roll ads, these are short video ads that play within an existing video stream, which is why they are also called Instream videos. Since they might or might not be skippable, mid-roll ads are more effective guaranteeing high completion rates due to viewer engagement. Outsourcing your PPC services to India empowers you to tailor your ad choices for your business.
Social media advertising
This is a potent tool for your business, especially local, new and small enterprises, to reach target audiences in an inexpensive yet effective way. By leveraging specific social media platforms like Facebook, Instagram, Pinterest, etc. you can also measure ad performance metrics. Outsource PPC to India to figure out the platform according to your needs, growth objectives, and brand offerings.
Retargeting
his is a model of PPC where you reach out your ad offerings to users by analyzing their previous internet activity and preferences. For instance, someone who has already visited your website or searched your Instagram handle is more likely to buy from you than someone who has never even heard of you.
Sequential remarketing
This is a step ahead of the retargeting ad strategy. In the sense that, here the instance might be a member of your targeted audience visiting specific pages of your website like the pricing or cart pages and then abandoning their journey. Based on the sequence of pages they’ve visited, now must serve them relevant ads.
Price comparison website advertising
Simply put, these are targeted PPC ads that you put out on websites that fundamentally run on comparing the prices of products. So, in their process where, say, they are comparing Product A and B, they will assimilate your Product C and send users your way.
Affiliate marketing
Pay-per-click affiliate marketing thrives on robust keyword research and targeting. This model of advertising is highly effective because affiliates already come with a large audience base, but slightly tricky if not done right. For instance, if your niche of offerings and that of the affiliate’s differ, there is no real use of sticking to them. Do PPC affiliate marketing right by outsourcing PPC to India.
Management and tracking
Perhaps the most important aspect of available PPC services, PPC management includes a comprehensive analysis, measurement and tracking of the effectiveness and performance of your PPC campaign. It involves the keywords you target, the SEM strategies you choose, the copy you use in your paid ad, the metrics you track and tools you use to track them, campaign optimization, and A/B testing.
Negative keyword research
Hire AdWords experts (currently, Google Ads) who do not only compile a list of keywords for you to bid on, but also an equally exhaustive list of keywords for you to not target. This prevents your ads from appearing on irrelevant business search placements, thus saving your ad spending.
Metric analysis reports
There are many different metrics and methods to measure the performance of PPC marketing and ad campaigns. From the number of impressions your paid ads generate to their click-through-rates (CTR), cost per click (CPC), quality score (QS), among others, metrics to analyze PPC ads lets you improve on gaps in their functionality.
Sitelink extensions
These informational avenues on the real estate of search and video ad campaigns are potent sources of highlighting titbits about your business. From store information to working hours, these links serve to send more traffic your way. Dynamic sitelinks, especially, allows you more opportunities to show assets with your site.
Ad quality monitoring
Outsourced PPC services ensure ad quality monitoring by analyzing metrics like quality score (QS) and preparing detailed reports based on data sets. By maintaining a higher ad QS, along with other factors like landing page experience, etc., your ads can rank higher on search engines like Google.
Landing page
This simply means the webpage that the users visit right when they click your paid ads. Although this can be any page of your business website, it is best to create dedicated pages with optimized content about the particular product or service you are promoting. This helps captivate the user and convert them into a client.
Ad auctions advisor
Search engines like Google decide which ads to display and where to position them on its search engine results page (SERP) by organizing auctions where the advertisers need to bid on target keywords. Hiring AdWords experts (currently, Google Ads) allows you to access advice on how to claim the ad slot others are competing for.
Hire PPC Experts
Who Follow a Simple 5-Step Conversion Process
Identify and Define Goals
01
The first step for any plan, especially paid marketing, is identifying and defining goals. This is essential because it has to be within the allocated budget. For paid marketing and advertising, it is important to look at organic search marketing metrics, identify gaps and then optimize those for paid marketing. Otherwise, the effectiveness of the campaign stands to be diluted vis-a-vis the cost spent.
Competition Map Research
02
If you are new to paid marketing, it might be helpful to run a thorough competitive analysis of brands with similar products or service offerings. You must specially route your focus to the paid ads that come up for your targeted keywords to figure out the kind of PPC ads you need to run for your offerings. Getting inspiration from creative art and ad copies is never a bad idea as long as it is implemented effectively.
Paid Keyword Research
03
A decent competitor research is certain to produce a list of keywords. Targeting and bidding on the right keywords is key to gaining online visibility and, therefore, conversion rates, that you intend to. By focusing on user-centric keyword research, you can quickly deliver to the search intent of your target demographic.
Target Audience Research
04
This brings us to our next (mostly, simultaneous) step- creating a buyer persona- by researching the target demographic of your business clients. Having a clear idea of who you are pitching your sales enables you to get a better understanding of the search intent of your audience. By being aware of the intent, you can increase your chances of a better return on your ad spends.
Create and Run Ad Content
05
An effective marketing, especially paid, should be backed by thorough research, so only after it is done should you move on to running your ads. For that reason, creating the ads comes last. Compelling ad copies for paid search marketing ads and captivating imagery for sponsored display marketing ads should be combined to create a robust PPC campaign.
How We Simplify Hiring Search Engine Optimizers for You
Assured Saving of 50% or More on Employee Cost
Being based out of India, with steep currency differences that lead to the Dollar being valued way higher than the local Rupee, we can assure you savings of 50% or more on employee costs, and still continue to maintain fair pay practices leading to happy employment.
Access Top Global Talent Across 100+ Domains
Regions like India are among the most favourite outsourcing and offshoring destinations for western multinational companies not only because of the huge cost savings they offer but also because of the accessibility they allow to a global pool of talent honing specialized skill sets.
Hassle-free Onboarding in Less Than 48 Hours
With Remote Resource™, finding, interviewing, hiring and retaining top talent at affordable costs come as an added benefit absolutely free of charge. Be it whichever position you are looking to fill in your company, we can onboard the right fit for you within 48 hours.
Zero Employee Liabilities & Compliance Hassles
We take care of your employees, so you do not have to trouble yourself with anything but getting your work done. From payroll management to human resources, to IT and medical and other insurances to other perks and benefits, we absorb all employee liabilities absolutely.
No Obligatory Term Contract & Free 1 Week Trial
We leverage one of the most lucrative aspects of remote work- flexibility- enabling you to stay out of obligatory term contracts while hiring or firing employees. Even though our remote resources work for you as full-time equivalents, you are free to scale them as per your wish.
Airtight Data Security with Strict Adherence to NDA
Our non-disclosure agreements ensure that your privacy and confidentiality is protected and respected regardless of any circumstances. Our zero-tolerance policy towards any data breaches, cemented through practice, maintains your data security.
Frequently Asked Questions
All the work our Digital Marketers do for our clients is protected by airtight NDAs and stringent IP protection policies. However, we also do not believe in asking anybody to trust us without showcasing our skills. In that case, we insist you to assess each and every Digital Marketer that you want to interview, the way you want. And for that, you can choose from unlimited triply pre-vetted CVs absolutely free of cost.
Being a top remote staffing company, we provide you with the top Digital Marketing expert India with zero employee liabilities and full control over supervision and management. Our Digital Marketers, once hired by you, would work as full-time in-house employees for your company so you can ensure clear and effective communication with remote team members according to the company policies that you have.
Although working remotely for you, our Digital Marketing employee would be available to work for you in your preferred time-zone. The work hours would be exactly what is decided on during the contract creation. They would work as full-time in-house employees of your company and your company policies to ensure timely completion of tasks would apply on them, giving you full control of management and supervision over them.
We only hire Digital Marketers with a considerable amount of work experience. In that time, they should have worked with at least one Fortune 500 Company. Along with that, we ensure to hire Digital Marketing employee who have qualified from only the Top 10 Business Schools of India. Hence, our Digital Marketing expert are competent in a wide array of technical expertise indispensable for your job.
All the work our Digital Marketers do for our clients is protected by airtight NDAs and stringent IP protection policies. However, we also do not believe in asking anybody to trust us without showcasing our skills. In that case, we insist you to assess each and every Digital Marketer that you want to interview, the way you want. And for that, you can choose from unlimited triply pre-vetted CVs absolutely free of cost.
Being a top remote staffing company, we provide you with the top Indian Digital Marketers with zero employee liabilities and full control over supervision and management. Our Digital Marketers, once hired by you, would work as full-time in-house employees for your company so you can ensure clear and effective communication with remote team members according to the company policies that you have.
Although working remotely for you, our Digital Marketers would be available to work for you in your preferred time-zone. The work hours would be exactly what is decided on during the contract creation. They would work as full-time in-house employees of your company and your company policies to ensure timely completion of tasks would apply on them, giving you full control of management and supervision over them.
We only hire Digital Marketers with a considerable amount of work experience. In that time, they should have worked with at least one Fortune 500 Company. Along with that, we ensure to hire Digital Marketers who have qualified from only the Top 10 Business Schools of India. Hence, our Digital Marketers are competent in a wide array of technical expertise indispensable for your job.
