What would you do if you were looking to purchase a car or choose the best hotel or dining outlet for your planned trip to an unfamiliar destination? Like most people, you would probably begin the planning phase with online research, wouldn’t you? However, the platform you choose for research may differ from what another individual uses.
Leaving the choice of platforms aside, what really matters to businesses is that their name should appear whenever someone is looking for the products or services they offer. This is why businesses invest so much effort in digital marketing. But many SMBs still treat online marketing as a DIY strategy and don’t feel the need to hire an online marketing specialist. And truth be told, SMB owners could probably manage digital marketing campaigns yourself.
But let’s face it. Crafting a well-thought-out digital marketing strategy and executing it effectively takes time and effort. The question is, can you afford to invest time and resources in such activities and overlook other core areas? Definitely not. Therefore, it is best to hire an online marketing specialist and let them handle these tasks.
But the question arises: whom should you hire?
You could choose to hire an online marketing specialist locally to work from your office. But that wouldn’t be a very judicious move, given the high costs, lack of scaling flexibility, increased time to market, and other challenges. Instead, there are better alternatives available, such as outsourcing digital marketing services, hiring freelancers, or bringing on remote employees to do the job.
Outsourcing vs Hiring Freelancers vs Remote Staffing
Outsourcing, as you might know, helps save costs while also allowing you to scale with ease and focus more on core activities. However, outsourcing is often opaque, meaning you have no control over the resource working on your project. Moreover, you may lose project control and face time and cost escalations.
Hiring freelancers also comes with its own set of disadvantages. Thus, it is best to partner with remote staffing agencies that offer virtual employee services and hire an online marketing specialist through them who works directly under your supervision. Top remote staffing agencies provide a list of triple-vetted candidates to choose from, meaning no more long hiring cycles.
5 Key Questions to Ask Before Hiring
But we know you would still want to choose the best from the curated list of candidates that the remote staffing agency offers. So, here is a list of eight questions you can ask to ensure you hire the best online marketing specialist to manage your marketing campaigns and digital presence.
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What skills do they have?
The way people like you and me search for information is changing. So, the playbook by which digital marketers operated in the past also has to change. You need to hire an online marketer whose proficiency is not limited to a single platform. Sounds confusing? Then consider this:
Earlier, when people used to search only on Google, digital marketers just had to focus on SEO or optimize content for search engines. However, now that people also turn to social media platforms, Reddit, Quora, and even GPTs for answers, only optimizing and creating strategies for search engines isn’t enough.
So, while hiring, choose someone who is familiar with different platforms and tools and also has various strategies up their sleeve. Of course, they should specialize in a particular platform, but having knowledge across different frontiers will help them plan and execute more effectively.
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What about experience?
Apologies to the freshers, but expertise in digital marketing comes with experience. You might know a lot of tools and techniques, but what really matters is whether or not you know how to apply them correctly. There is a big difference between understanding theories and putting them into practice.
Success in marketing campaigns does not come from blindly splurging money. A seasoned marketer knows how to lower campaign costs, drive high ROI, and make the most of your marketing budget. Our experts know the best ways to target customers and have a deep understanding of customer psychology.
Through their years of experience, they know what works for customers in your niche and apply that knowledge to deliver the best results.
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Do they have proof of expertise?
We already mentioned in the previous point why it is important to hire someone with experience. But it is equally important to check whether they have delivered results during those years of experience. You can ask which industries they have worked with and request proof about their achievements to support their claims.
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Do they have access to the latest tools
You know the market is changing rapidly. Competition has intensified, and customer expectations have evolved. To keep pace with customer demands and market shifts, your digital marketer must have access to the latest tools and resources.
By leveraging virtual employee services offered by Remote Resource TM, you can access top experts in the digital marketing domain. The online marketers you hire through us have many years of cross-domain expertise, deep industry knowledge, and always stay updated on the latest technologies and trends.
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Do they fit your budget?
You should also consider your budget before hiring. After all, you need to optimize expenses and ensure that you extract the maximum benefits. Yes, it’s true that remote talents typically charge less compared to local hires. However, the rate a candidate charges also depends on their experience and expertise.
Additionally, the amount you pay will vary depending on whether you are hiring a resource full-time or part-time. So, consider these factors before onboarding a resource to get the most value.
Final Words
Most people research online before purchasing a product or service. So, if businesses want to generate sales, they must first appear in those search queries. That’s why digital marketing is so important—and why you should consider hiring an online marketing specialist.
You can now hire top digital marketers from Remote Resource at a fraction of the cost of local hiring. The digital marketers you hire continue to work under your guidance and report to you regularly. Connect with us now to get started with a one-week free trial.
