Imagine yourself visiting Italy for the first time and wanting to travel to a spot that offers nice views of the Mediterranean Sea.
What will you do?
Well, of course you might ask locals or pull-out Google Maps.
But what if you could just give a voice command and a 3D map with directions pops up on your glasses, guiding you to a spot?
No, this is not the stuff of a new science fiction novel. Instead, it is a brave new world unraveled by the intermingling of AI and XR (extended reality). The intermingling of these technologies is ushering in a new computer revolution in all domains, including animation. Top 3D animation services providers are leveraging the power of AI and XR to redefine storytelling and offer immersive experiences.
We will talk about it all in this blog. But before that, let’s go back a little to understand how these technologies have evolved.
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Evolution of AR and AI
While AR helps computers see the world, AI helps them reason about the world. Large language models and multimodal reasoning have enabled AI to have richer language and image understanding. These models are now fast enough for live conversations to happen.
On the other hand, augmented and virtual reality has moved computing from the rectangular screen to the 360-degree immersive display to now the world itself becoming the display. Think about wearing AR glasses and using them to interact with real-world objects. Now, this broad collection of experiences is defined as extended reality or XR.
Until now, these innovations have occurred separately in silos. But now these innovations are coming together to usher in a new computer revolution. AI and XR are converging to unlock radical new ways to interact with technology on your terms.
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AR/ VR Market prediction
Over the years, AR and VR have found many practical use cases. Hence, it is no surprise that tech giants like Google, Microsoft, and Meta are investing heavily in this technology. Research suggests that the market value of AR and VR was around $30 billion in 2022, but by 2031 this market value is predicted to expand to about $520 billion.
Driving this growth in the AR and VR market is the rising number of use cases of this technology. Therefore, it is no surprise that AR and VR are having a great impact on the animation field as well. To take full advantage of AR and VR technology and create wonderful, impressive 3D animation skills, you need to connect with offshore graphic design services providers. But, let’s first look at what the application of AR and VR in animation can offer.
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Application of AR and VR in Animation
AR and VR have ushered in a new, innovative era in the storytelling approach in animation. This is having a positive impact on audience engagement and interactive capabilities. Here are some of the positive trends in the application of these technologies in the world of animation.
3.1 Immersive World-Building
AR and VR can help animators create richly detailed and expansive worlds that viewers can explore in 360 degrees. Irrespective of whether these worlds are grounded or built in fantasies, these technologies help offer an immersive experience to the viewers. Traditionally, animations are framed using static lenses.
However, when VR is used in animation, viewers can look around and explore each detail. For example, animators from 3D animation services providers can use VR technology to create immersive animation films where viewers enjoy storytelling along with exploring the entire animation world created.
3.2 Interactive Story Telling
In traditional animation films, the narrative unfolds in a linear fashion. However, AR and VR, when used in animation, let you create animation films that offer non-linear or interactive storytelling. So, your viewers are not passively just watching your story unfold.
They can explore the animated world, interact with the characters, and give the story the direction that they feel like in real time. This opens a completely new dimension of storytelling. Expert 3D animators at offshore graphic design services providers can create such animation films for you that implement AR and VR technology to redefine your animation films.
3.3 Collaborative Storytelling
Collaborative storytelling is all about the participation of multiple users in a shared AR or VR animated experience. In VR, you and your friends can join the same virtual environment and collectively impact the way the narrative flows inside the virtual environment. This can open a new dimension in the multiple storytelling chapter.
Concurrently, in AR, you can have the same collaborative experience but in the real world. The real-world aspect makes the storytelling more social and dynamic in nature. For example, consider the game Pokémon Go that allowed users to project the game object into the real world through their mobile and play.
3.4 Personalized Experiences
AR and VR technologies can elevate animation movies to a new level and create personalized experiences. You can take advantage of virtual employee services and hire animators who leverage AR and VR technologies in animation to create different characters and narratives that vary according to user interactions.
Final words
AR and VR technologies have found numerous use cases in recent years, including animation. The use of these technologies can change the way an animation narrative flows and offer users an interactive experience. Further, the implementation of AI promises to bring in a new era by reducing workflow iterations and making the process easier.
You can take advantage of these technological advancements cost-effectively by leveraging 3D animation services offered by leading outsourcing providers. Alternatively, you can leverage virtual employee services and hire top animators from companies like Remote Resource at a fraction of local hiring costs. This method also offers flexibility, scalability, and other benefits.
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