Do you convert all leads visiting your website or landing page?
Obviously, not.
In fact, loss of leads has become so common and normalized that even a 2–5% conversion rate is considered good. But have you ever wondered about the cost of lost leads? Yes, we know every lost lead equals an immediate loss of potential sales and revenue. But that’s not all. In the following paragraphs, we will explore the hidden cost of lost leads and how a Go High Level expert can fix it.
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Hidden Cost of Lost Leads
While evaluating the cost of lost leads, most businesses and marketers seem to suffer from short-sightedness and consider only the immediate loss of potential sales and revenue opportunities. However, beyond revenue loss, lost leads also mean wasted resources, a decline in productivity, and reputation damage. Let’s discuss these in detail:
1.1 Wasted Resources
While accounting for the cost of lost leads, we often miss the time and money that was spent trying to acquire them. Needless to say, the resources spent on unqualified leads are a significant drain. For example, the marketing team may have spent a lot of money running the ad campaign, and the sales team may have dedicated significant time to pursuing leads that won’t convert.
There are other team efforts involved too—creating the content, designing the landing page, and coding the same. So, all of this counts as wasted resources if a lead does not convert.
1.2 Decline in Productivity
When your sales representatives constantly chase junk or dead-end leads, their productivity declines. This can lead to longer sales cycles, missed revenue targets, declining employee morale, and an increase in attrition rate. Chasing unqualified leads also creates a cascade of inefficiencies throughout the organization, leading to increased employee burnout and a decline in productivity.
A higher number of losses also results in a poor conversion ratio and reflects badly on the marketing team’s ability. It can even cause the management to consider downgrading the marketing budget. Moreover, every moment your team spends on junk leads represents a missed chance to engage with legitimate prospects.
Such delays can slow down revenue generation and give your competitors an advantage. Hence, smart businesses now hire GoHighLevel virtual assistants to cut down the percentage of lost leads.
1.3 Reputation Damage
Irrelevant, inconsistent, or unwanted outreach to an unqualified lead can damage your brand’s reputation. When you repeatedly contact uninterested individuals, you risk being seen as spam or intrusive. This can make it harder to engage with other potential customers, even in the future when the timing is right.
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How Can GoHighLevel Fix the Issue?
As you have already noticed, losing a lead is far more costly than you might have imagined. But here’s a fact that might make you pause and reflect: recent research reveals that 80% of leads convert between the 5th and 12th contact. Yet 44% of salespeople give up after just one contact.
No, it’s not simply because they’re too lazy. Some of the prominent reasons this happens include: disconnected tools, no clear sales pipeline or funnel, manual follow-ups relying entirely on sticky notes or memory, inconsistent timing, and lack of proper segmentation.
Therefore, to solve the case of lost leads and maximize lead value, businesses need more than a list of contacts. They require a CRM that can improve conversion rates by making it easy to track, nurture, and convert leads with minimal effort. This is what GoHighLevel offers.
GoHighLevel is a full-scale lead nurturing system built for consistency, speed, and simplicity. Here are some ways it can help you close more leads while preventing lead loss:
2.1 Pipeline
Your team loses many leads because they aren’t properly tracked or captured. However, a Go High Level expert can fix the issue by using drag-and-drop form builders with conditional logic offered by GoHighLevel to capture high-quality information from every visitor. They can also use GoHighLevel CRM to directly send form responses into visual pipelines to show where every lead stands. Using this information, you can trigger follow-up sequences with each lead.
The visual pipeline lets you know the stage each lead is at and helps you figure out who needs a little nudge, is ready to purchase, or needs further engagement or nurturing.
2.2 Automated Follow-Up
As already mentioned, most leads are lost due to a lack of follow-ups in a proper sequence. However, GoHighLevel helps you avoid this by allowing you to build a multi-step campaign using different customer touchpoints such as email, voice drops, SMS, video, etc. Here is a demonstration of how it works:
No, this is not a dream. Hire a GoHighLevel virtual assistant to set up the system once and watch the process keep working for you.
2.3. Database Reactivation
Most businesses focus so hard on getting new leads that they forget the massive gold mine they are sitting on—their existing database. However, you can tap into this gold mine by using GoHighLevel’s database reactivation tools.
A Go High Level expert can leverage the platform’s tools to help you reconnect with leads who haven’t opened your emails in over six months, old clients who might again need your service, past prospects whom you couldn’t convert, and more. It is always cheaper to reconnect with old leads than chase new ones, and a GoHighLevel expert can make this a reality.
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Why Hire GoHighLevel Experts from Remote Resource®?
When it comes to hiring GoHighLevel experts, you should choose nothing but the best. However, as you know, top talents often command salary packages that might be out of reach for small and medium businesses. This is where remote staffing can be your go-to solution. A premier remote staffing solutions provider like Remote Resource® offers top talent at a fraction of local hiring costs.
Moreover, Remote Resource® takes care of all expenses like recruitment, office, IT infrastructure, electricity, and more—providing you with huge cost savings. Also, since the company handles all regulatory hassles, you get to enjoy a hassle-free experience. Remote Resource® also allows you to scale your team as per business needs or switch between full-time and part-time employees.
A state-of-the-art ergonomic office space with super-fast internet connectivity ensures your productivity always remains top-notch. And a friendly atmosphere ensures that our employees remain happy—leading to increased productivity, lower burnout, and reduced attrition. In fact, Remote Resource® boasts one of the lowest attrition rates in its industry vertical.
Final Words
Every business spends thousands of dollars trying to attract customers. However, many prospects who show initial interest in a company’s offering ultimately do not convert. These lost leads not only represent a loss of potential revenue but also a waste of resources, a decline in productivity, and a potential downgrade of brand image.
Part of the problem leading to lost leads relates to outdated customer outreach methods involving manual processes and disconnected systems. This is why GoHighLevel CRM can be the answer you’re looking for. We have explained in the above pages how a GoHighLevel virtual assistant can leverage GoHighLevel CRM to reduce lead losses and boost conversion rates.
Connect with us to learn more and start reducing your lead losses by hiring a GoHighLevel expert from Remote Resource®. Not sure if this is the right move for your business? Don’t worry. Start with a one-week risk-free trial and cancel anytime if you aren’t satisfied.
