If you have been using Google for some years, you know that the way search works has fundamentally changed. Gone are the days when you typed a query in the Google search box and a list of websites popped up in your search results. Now, the first thing you see is the Google Overview, which provides the answer you are looking for.
So, if content marketing for your business still means creating SEO-optimized content just to rank on Google or drive traffic, it’s time for an update. Ranking high on Google SERPs no longer delivers the same ROI it did even a few months ago. This is why businesses today need to hire a content marketer and ensure a presence across all platforms.
What does that mean? Let us explain
1. Why Hire a Content Marketer?
With a SERP ranking not having the same value as it used to have in the past, it is important for businesses to create their footprint on multiple channels. This increases the chances of AI bots recommending your website when prospects look for the services you offer. Therefore, along with your website, your business should have a presence on social media platforms, online communities and question-and-answer platforms, video-sharing platforms, etc.
However, when you create and share content on different platforms, there is a risk of dilution of your brand’s identity. Surely, the way you communicate must change depending on the platform you are using. For example, on Instagram your communication needs to be a bit on the funnier side, while on LinkedIn it needs to be professional. But that does not mean you end up diluting or delivering different brand messages across different platforms.
Because when this happens, your prospects lose connection with your brand and fail to identify with it. This is why there is a need to have Integrated Marketing Communication—a strategic approach to unify all the marketing efforts to deliver a consistent brand message across different channels. Don’t worry if you are clueless about how to get this done. Just hire a content marketer and let them execute it for you.
A content marketer studies your offerings, target customers, competition, and more to figure out market gaps and create an overall content strategy for your brand. The strategy involves a detailed roadmap of the platforms your brand should target, the type of post that would work on each, the font and color palette your brand should adopt, and more.
By having the strategic roadmap clearly laid out, your brand can smoothly progress toward the execution phase and build a consistent brand image across platforms.
2. What Qualities to Look for When hiring a SaaS Content Marketing Strategist?
Now that you already know the need to hire a content marketer, it is important that you make the right choice while choosing someone for the role. Here is a list of skill sets that an ideal candidate for the role possesses. You can use these as a benchmark to hire the perfect content marketer for your brand.
- Knowledge – The ideal candidate should have a good grasp of content strategy and know-how of how different platforms function. This will help him strategize and create content that suits different platforms.
- Passion – It is important that the person you hire is passionate about content creation, strategizing, your industry niche, etc. This passion will motivate them to dig deeper and understand more about your industry, target audience, and competition—helping him formulate a better strategy.
- Tools – The candidate should be proficient in using tools and platforms like Google Analytics, Meta Ad Manager, HubSpot, etc. This knowledge will help them analyze customer data, create high-converting ads, and drive your brand forward.
- Communication Skills– You obviously do not want to hire a person whom you cannot understand or who does not understand you. Therefore, you must check an individual’s communication skills before having them onboard.
- Teamwork– You should also check whether the individual you hire as a content marketer is a team player. The content marketer has to work with the graphic designer, web developer, software engineer, and other people. Therefore, having good people-connection skills is a must.
3. Why Partner with Remote Resource?
As you can guess, hiring the perfect content marketer for your brand isn’t easy. The sourcing and hiring process can stretch over weeks, exhausting your resources. But there is a simpler alternative. Just partner with Remote Resource® to hire a digital marketing expert from India in days.
When you open your doors to hiring virtual employees, you can access better talent at a far lower price range than locally available talent. The process starts with you sharing your hiring requirements. When you share your requirements, our team thoroughly scans through them and then uses AI to search our database and find the perfect match.
Our talented recruitment team goes beyond the job description to find candidates who are communication-savvy, team players, and passionate about your sector. Also, the remote staffing agency takes care of all paperwork, compliance, administrative, and other expenses—giving you a completely hassle-free hiring experience.
Moreover, other advantages of partnering with Remote Resource® to hire a digital marketing expert from India are flexibility (the freedom to choose between full-time and part-time hiring models) and scalability (the freedom to add or reduce resources in your team as per business needs).
Also, by offering a healthy work-life balance and other modern amenities, we ensure that the resources we provide stay happy and stick with your business for the long run—thus eliminating the high costs associated with frequent turnovers.
Final Words
Today’s businesses need skilled content marketers to guide them strategically as they seek to create a footprint across platforms. However, finding the perfect candidate locally can be exhausting and drain your resources. This is where you can stay ahead by partnering with Remote Resource® to hire a digital marketing expert from India.
Connect now to know more. And if you want to experience the benefits of hiring a content marketer firsthand without incurring any pocket-pinch, get started now with a one-week free trial.
