$1 Trillion!
Yes, worldwide ad spending will likely cross $1 trillion in the year 2025. Interestingly, 75% of this spending will go towards digital media. This shows the increasing relevance of digital advertising in today’s marketing mix. In fact, 65% of small and medium businesses already run PPC campaigns. So, if you haven’t already started PPC or if it is not part of your marketing strategy, you are already losing out.
However, if you have thought about PPC but don’t know where to begin, this guide is for you. Even if you have started, you can still gain insights from the points mentioned below. So now, without much further ado, let’s get started.
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What is Pay-Per-Click (PPC) Marketing?
Before delving deeper, let’s start from the beginning by defining PPC. PPC is simply an advertising model wherein you pay publishers like Google, Facebook, Instagram, etc. each time someone clicks on your advertisement. So, can you manage PPC campaigns alone? Not necessarily. As easy as it may sound, you still need a PPC expert to drive a high click-through rate, lower cost per click, and high return on ad spend (ROAS).
However, before we discuss that, let’s first break down the advantages of PPC that have contributed towards its popularity, understand popular PPC platforms, and understand how PPC differs from SEM.
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Why PPC?
PPC has gained popularity as a very cost-effective marketing strategy since you are paying only when a user clicks on your advertisement. Here is a rundown of some other advantages PPC offers and why 19% of businesses identify PPC as their most profitable marketing channel.
- Flexible budget: You can allocate a budget for your PPC campaign. And then, depending on the results of your PPC campaign, you can increase the budget, reduce the budget, or stop spending.
- Measurable and trackable– You can track and measure PPC campaign results in Google Ads and Google Analytics. Hire a Google AdWords expert to use tools that offer an overview of conversions, real-time clicks, and impressions.
- Access to marketing data– You can use the data collected from PPC campaigns to refine your content and SEO marketing strategy.
- Precise targeting– You can use PPC campaigns to reach a specific target audience who are classified based on demographics, browsing history, search behavior, etc. If you don’t know how, connect now with a Google AdWords consultant to help you research your target audience and use the information for precise targeting.
- Beat Competition – Target competitor-related or brand-based keywords to steal your competitor’s customers and prevent them from dominating search engine result pages.
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What are The Popular PPC Platforms?
When it comes to PPC, Google dominates the market. Therefore, Alphabet (comprising Google and YouTube) will account for the largest share of the digital ad spend at $209.15 billion in 2025. Meta (comprising Facebook and Instagram) will likely take second place and make $183.80 billion from ad revenue. Amazon will likely take third place and earn $69.30 billion from ad revenue. The following figure lists some of the popular PPC platforms and the net digital ad revenue they will likely earn in 2025.
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PPC vs. SEM: What’s the Difference?
People often confuse PPC and search engine marketing (SEM), so it is important to clarify these two terms before we proceed. For starters, SEM is an umbrella term that covers PPC, SEO, and other content marketing practices, while, as discussed earlier, PPC is basically advertisements through which businesses attract paid traffic.
In other words, businesses have to pay for the traffic that they get through PPC. And this is the basic difference between PPC and SEO. In contrast when you opt for professional SEO services, experts research keywords and try to rank your website for those keywords organically.
Thus, professional SEO experts use strategies to try and rank your website for the keywords they are targeting and bring in customers without spending money. On the other hand, the PPC expert also tries to attract traffic, but they do so by spending dollars.
You can also check our blog How To Hire the Right PPC Expert: A Complete Guide for 2025 to know more about PPC and why hiring a PPC expert matters. Now, let’s concentrate on this blog’s topic and talk about the 5 things that you should know before hiring a PPC expert.
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Five Things to Know Before Hiring a PPC expert
Before hiring a Google AdWords expert, there are several things you need to know. We have compiled these things and condensed them into 8 actionable points. So, let’s begin:
4.1 Freelancer vs Agencies vs. Remote Employee
The choice between these alternatives depends on several factors like your business, industry, size, spending power, and your goal. But, generally speaking, it’s better to hire a remote employee as a PPC expert. This is because this move helps you save costs while working with the best talents in the field.
Moreover, the remote employees work directly under your supervision, ensuring total project control remains with you. Also, the move ensures business continuity, offers expert consultancy, and lets you improve operational efficiency.
4.2 Hire Certified Candidates
Google runs six Google Ads certification programs. These accreditations are testaments to an individual’s knowledge and proficiency in Google Ads. This does not mean that Google AdWords consultants without certifications do not possess the necessary skills.
But when you hire a certified candidate, you can be absolutely sure of their proficiency. Remote Resource TM, for instance, only offers certified Google AdWords experts so that you can hire worry-free.
4.3 Campaign Type
Google Ad specialists have expertise in different segments. Therefore, before hiring, you should have better clarity about your requirements so that you can align that with available talents. You can start the process by understanding your organizational goals in the first place and then selecting the key skill set of the candidate you want to hire.
4.4 Industry Expertise
Certifications and accreditations are important, but while hiring a Google AdWords expert, the first thing you should consider is the candidate’s industry experience. In other words, has the candidate demonstrated reliable experience in your industry sector?
This is because the Google AdWords consultant with previous sectoral experience will know the target audience better. Therefore, they can deploy ads that offer higher CTR and ROAS while lowering your CPA.
4.5 Measuring Progress
After you hire a PPC expert and run a PPC campaign, the most important question is: how do you measure its effectiveness? The answer to this question lies in a series of metrics as listed below-
- Clicks– The sole purpose of running a PPC campaign is to bring visitors to your website. Therefore, the first important metric that you want to track is the number of clicks on your PPC ad.
- Return of Ad Spend (ROAS)- The return on ad spend is calculated by dividing the revenue you are earning from ads by the amount you are spending on the PPC campaign. This metric can ultimately indicate whether you should continue your PPC campaign, tweak it, or discontinue it.
- Click Through Rate (CTR)– This metric is expressed as a percentage. It is calculated by the number of clicks that your ad generates divided by the total number of impressions (number of times your ad is shown).
- Cost Per Click (CPC)- The average amount that you must pay per click is known as CPC. CPC varies widely among industries and markets.
- Conversions – Conversion is another important metric through which you measure the number of people who complete the desired action. The desired action can vary from one ad to another and depends on what you want people clicking on your ad to do, including calling, making a purchase, or visiting a page.
- Quality Score– This is a score that Google gives for ads on a scale of 1 to 10.
Final Words
To address your marketing goals and build a strong online reputation, you need to opt for professional SEO services along with a Google AdWords expert. In the above pages, we have addressed some of the common questions about hiring a PPC expert and talked about five important points that you should know before hiring.
If you want to know more, contact our experts and we will be happy to guide you. Also, if you are raring to go, you can start by opting for a one-week free trial. After the free trial, you can either choose to continue or end the partnership while keeping the work done with yourself.
So, are you ready to grab this opportunity???
